TIGR ANNUAL REPORT: SPORTS TOURISM 1999-2000
(1996 DEBDT study)
Revenues $800 Million
Tourists 500,000
Description: Tourists visiting Hawaii primarily to attend or participate in sports-related event, activity.
Industry Association: None. Contact Hawaii Tourism Authority (HTA) Events Committee, Mark Rolfing, Chairman, 586-2363.
Year in Review:
Up: USA Gymnastics holds Region 1 Boy's Championship in Blaisdell Center, Honolulu (4/99); Ground broken for $13 MM, 130-acre, city-sponsored Waipio Peninsula Soccer Park to be completed in summer 2000. In addition to serving 50,000 local players, facility's 19 fields (three with night lights), 4,000-seat stadium could also host Mainland and international exhibition games and festivals, International Olympic competitions, training (4/99); HTA gives $100K grant to study possibility of attracting tourists to Kauai for bass fishing sport, luring extra 800,000-plus visitors to Hawaii each year (8/99); Internet company Rivals.com replaces Hooters as title sponsor for Hula Bowl (8/99); Team Unlimited wins $475K contract to develop HTA strategy to promote sports tourism, ensure greater exposure for Hawaii's signature sports events (9/99). Ironman Triathlon draws 1,470 entrants for '99 race; DBEDT study (1998) found race generated estimated $15 MM direct sales to out-of-state visitors ($$26 MM indirect), drew over 10 ,500 out of state event participants, family members, media, tourists coming to Hawaii primarily for Ironman: almost half of athletes had incomes over $75,000 (10/99); Aloha Racing Team and Waikiki Yacht Club race two Hawaii-built America's Cup yachts worth $3 MM in challenger trial races in New Zealand (10/99); Xterra off-road triathlon on Maui draws 1,600 (runners, family, friends), generates $10 MM TV exposure for Hawaii on ESPN, Japan TV, Eurosport TV (10/99); Hawaii Tourism Authority funds $2.4 MM to promote 26 signature sports events in Hawaii (excluding Pro Bowl which has separate budget); events include Big Island Basketball Invitational, billfishing events, Epson Cup International Rugby Championship, Triathlon events, Triple Crown of Surfing, Xcel Surf Pro Contest. (10/99); UH-Hilo's Big Island Invitational b-ball tourney to be televised on regional Fox Network, with potential audience of 50 million homes for championship game (11/99); Sid Fernandez, City's director of sports industry development, bo ws out, responsibilities assumed by City's economic development director, Manny Menendez (1/00);. Hawaii starts year with seven major golf tournaments on card, including Mercedes Championship (first of 49 PGA Tour events for 2000, shown across U.S. on prime-time ESPN, and won by Tiger Woods in dramatic sudden death playoff vs. Ernie Els), Sony Open (back-to-back doubleheader with Mercedes), Mastercard Championships, Senior Skins, Cup Noodles Hawaiian Ladies Open, LPGA Takefuji Classic, EMC Kaanapali Classic; could add PGA Grand Slam in November; events combined worth $30-$40 MM to economy (1/00); Groundbreaking for Honolulu City and County $17 MM Waiola Sports Complex Phase I, scheduled for completion this November, includes two full-size, lighted, MLB-regulation base-ball fields, bleachers (1/00); Two major league baseball teams from Korea spend month training in Hawaii, using city park ball fields; city negotiating to bring their spring camp next January to new Waiola Sports Complex (2/00); Hawaii inks $20 MM deal to continue NFL Pro Bowl here through 2005; game itself draws some 30,000 out-of-state visitors among 48,000 attendees (2/00); Hawaii Tourism Authority (HTA) receives two major studies confirming beneficial impact of televised events (including sports events) on creating interest in visiting Hawaii, and recommending State continue investing time and money to promote tourism this way. (3/00); Honolulu's new Waipio Peninsula Soc cer Park lands National Youth Games with 800-1,000 athletes and parents expected to attend late Aug. 2000. Finished park will include State's first FIFA-qualified, regulation-sized, natural-grass soccer field which allows City chance to bid on qualifying matches for soccer's World Cup 2002 (3/00); Big island hosts invitation-only, International Triathion Union World Cup qualifier race for 2000 Summer Olympics in Sydney (3/00); Rivals.com Hula Bowl earns prime time ESPN TV slot for 2001 game, first time in game's 55-year history (3/00); Bowl Games of Hawaii announces agreement with ABC-TV to continue presenting doubleheader Jeep Oahu and Jeep Aloha Bowls on network through 2005 (4/00); World-famous Hawaii International Billfish Tournament on Big island revived after 1999 hiatus. Tournament generates $3.7 MM annually for Big island economy (7/00).
Down : Governor announces State may delay construction, reconfigure its $27 MM Kapolei sports complex due to lack of interest on part of Japanese major league baseball for using facility as spring training center (7/99); ESPN drops from schedule 36 year-old Rainbow Classic college basketball tournament, marquee b-ball event for UH program (7/99); Russ Francis, State's sports coordinator, bows out; position left unfilled (9/99); Hawaii Super Prix cancelled ten months after promoters first announced plans for richest race in auto history with $5 MM first prize. (10/99); Maui Triathlon promoter fails to meet financial requirements set by Maui County, leaving 200 out-of-state racers upset, angry. (10/99); As Japanese economy continues to stagnate, Honolulu Marathon sees continuing decline in Japanese entrants to l2,877, down from record 21,717 in 1995. But still draws some 18,000 out-of-state entrants, plus families, friends, generates est. $100 MM annually for economy (12/99); Kapolei Sports Complex role as inte rnational sports facility put on hold indefinitely by State; new plan calls for completing existing limited facilities as community park instead (3/00); Hawaii loses 10-year old UHRA-sanctioned Hydrofest hydroplane races at Pearl Harbor as Navy pulls sponsorship (3/00);
Comments: Hawaii Super Prix cancellation was 1999 negative story of year for Hawaii's sports tourism industry. Hawaii lost first real opportunity to cash in on explosive worldwide growth in spectator interest in auto racing. But expect others to try ... State still lacks updated revenue figures for the sports tourism industry as a whole. Latest available figures of $800MM revenues, 500,000 visitors, reflects 1996, almost five years out of date. But two major sports tourism studies were conducted for Hawaii Tourism Authority in period 12/99-1/00 by TEAM Unlimited and subcontractors. Both Mainland residents and visitors in Hawaii were surveyed. Among key findings: 1) TV coverage of sports events here was not sole reason people visit Islands, but did encourage travel to Hawaii; 2) Pro Bowl and Ironman Triathlon are very well-known, and have wide TV viewing reach; 3) Continued State investment in Pro Bowl makes sense; 4) Golf and lifestyle sports shows (e.g. Ironman Triathlon) presented more well-rounded, real an d authentic feeling for Hawaii than team sports events (e.g. football bowls broadcast from stadiums); 5) Events unique to Hawaii (e.g. Ironman and surfing) have more relevance than events which can be held anywhere (e.g. football, basketball, golf); Hawaii needs to promote/utilize more ocean sports television shows because they're synonymous with Hawaii and exceptionally suited to promote travel to Hawaii 6) Team sports events (e.g. Pro Bowl, Hula Bowl) not only sports tourism draw. Many Hawaii visitors lead active lifestyles, are involved in sports back home, and seek physical activity while in Hawaii; lifestyle sports events (running, triathlons, biking, swimming, surfing, hiking) can attract visitors as well.
Report Card: B
TIGR ANNUAL REPORT: HEALTH TOURISM & HEALTH SERVICES EXPORTS 1999-2000
(1997 DEBDT Study)
Revenues $61 Million (Health services exports only)
Description: Includes revenues generated from out-of-state visitors for local health and wellness services including medical, dental, hospital and diagnostic/checkup services; rehabilitation and recuperation programs; health spa and fitness programs (including hotel spas; sports medicine; complementary and alternative medicine (CAM) and holistic and experimental health treatments and products (massage, energy healing, Hawaiian healing, yoga, naturopathy, homeopathy, herbal medicines, mind-body programs, counseling and therapies, nutritional programs, locally produced nutraceuticals); Also includes consulting services provided by local medical/health practitioners to out-of-state health organizations via telemedicine, education programs.
Industry Association: None. Hawaii Tourism Authority (HTA) has identified health tourism as target for HTA. Five Mountain Medical Community, Big Island, is most active player in industry.
Year in Review:
Up : North Hawaii Community Hospital on Big island hosts three-day sports medicine and triathlon medical conference in conjunction with International Triathlon Union World Cup race(6/99); Cayetano authorizes $147 MM in special purpose revenue bonds to build new state-of-art Pacific Health Center proposed by Wahiawa Hospital Assn. Center plans include $30 MM sports medicine research and rehabilitation center, emphasis on complementary and alternative care (7/99); DBEDT, Honolulu Japanese Chamber of Commerce lead week-long medical/health care study mission to Japan for local businesses looking to market Hawaii health products /services in Japan (11/99); Delegates from 19 Asian countries get presentation on Hawaii expertise in health care management through DBEDT-sponsored conference (11/99); DBEDT, UH School of Nursing sponsor 'Bridging East & West: Expanding Boundaries in Health Care', three-day international conference focused on complementary and alternative medicine market; other sponsors include Oahu Econo mic Development Board, Five Mountain Medical Community (2/00); DBEDT, Honolulu Japanese C of C sponsor forum for Hawaii health care industry on building business relationships with Japanese hospitals (3/00); Health spa industry in Hawaii takes off, with Hyatt Regency opening new luxury health spa; Hilton Hawaiian Village spa facility racing towards May 2001 completion; Royal Hawaiian Hotel announcing plan for major health spa facility by year's end; and Japanese tourist favorite Ala Moana Center announcing new day spa to open October (4/00); Hawaii Women's Business Center, Kauai Assn. of Healing Arts, Five Mountain host 'Health and Wellness Tourism Conference' for over 200 attendees looking to market Hawaii health products and services to tourists (5/00); DBEDT-sponsored 'Conference on Health and Wellness Tourism for the Japanese Senior Market' helps identify local products/services marketable to this growing health tourism segment (6/00).
Down : Queens International Corp. downsizes, scales back efforts to market Queens health care facilities and services to overseas market, citing Asian economic crisis (9/99).
Comments: Not there yet, but momentum clearly building. Look to CAM, spas as early drivers of emerging industry.
Report Card: C
THE $2.4 BILLION TIGR
[ ] UH R&D
* $93 million [1]
[ ] Ocean Science and Technology
* $88.4 million [2]
[ ] Biotechnology
* $88 million [3]
[ ] Astronomy
* $100 million [4]
[ ] Internet, Computer and Software services
* $600 million [5]
[ ] Sports Tourism
* $800 million [6]
[ ] Film and Television
* $98 million [7]
[ ] Health Tourism & Services Exports
* $61 million [8]
[ ] Diversified Agriculture
* $312 million [9]
[ ] Aquaculture
* $37 million [10]
[ ] Forestry
* $30 mililion [11]
[ ] Educational Tourism
* $181 million [2]
(1.) Total UN research grants received FY98-99.
(2.) For 1998. DBEDT study. 1,330 employees (FTE)'
(3.) For 1998-1999, UH CTAHR estimate, agricultural, marine only (excludes medical). Job count '98-99: 1,150 F/PT workers.
(4.) For 1998, Source: UH. Job count 1998: 754 workers.
(5.) For 1998, HTDC survey estimate. Job count 1998: 7,538 workers.
(6.) Direct expenditures, 1996. DBEDT study. Total sales generated $1.4 billion.
(7.) 'Direct expenditures, 1999. Est. job count, 1999: 4,190 workers. Source: study by Film Offices of the Hawaiian Islands.
(8.) Health Services Export for 1997, DBEDT. Includes doctor, dentist, hospital, nursing, other health services. Health Tourism revenues not yet available.
(9.) Farm value 1998, State Dept of Ag. Job count 1998: 5,000 workers.
(10.) 1997, State Dept. of Ag.: commercial production, research, consulting, training.
(11.) 1997, Hawaii Forestry Industry Assn. estimate.
(12.) DBEDT estimate, 1997, Hawaii public and private colleges and universities, vocational/technical schools. 12,250 out-of-state students. (excluding vocational, technical).
